Distributor Deal Opens up Irish Market for G-Deck

G-Deck systems are set to boost safety and speed of installation in Ireland in the same way they have in the UK thanks to our new distributor deal with Devine Scaffolding in Strabane, County Tyrone.

A successful scaffolding company with clients across Ireland, Devine Scaffolding recommended a switch to decking to a construction client. Having heard about G-Deck and bought some to see what it was like, managing director, Kiernan Devine, approached us about becoming our distributor for Ireland.

Kiernan explains: “There is nothing like the G-Deck system available in Ireland. It not only goes up quickly and easily, but it’s robust and really strong – which also means it’s safer. The standard G-Deck system has a loading capacity of 600kg/m², so materials can be loaded straight onto the deck, and it provides effective fall arrest protection, as well as a working platform.

“We saw an opportunity straight away, both to improve safety for construction teams and to diversify our own business. And, because G-Deck costs more than 25% less than the plastic alternatives commonly available in Ireland, we expect to see a big uptake really quickly.”

Devine Scaffolding will be the exclusive G-Deck distributor in both Northern Ireland and the Republic of Ireland. The company will sell all three G-Deck decking systems; the standard G-Deck 3, G-Deck and G-Deck Lite, along with our wider portfolio of site safety products, including the Access Hatch and Lift Shaft Gate.

The partnership with Devine Scaffolding will enable us to scale up our activity in Ireland very quickly. The combination of our industry leading products, attractive pricing and Devine Scaffolding’s industry contacts will help us establish a strong presence and we are confident that the more companies use our system, the more it will become the system of choice.

It’s an ideal scenario, not only for G-Deck and Devine Scaffolding but for the Irish construction and housebuilding sectors, which will benefit from improved safety and reduced costs.

New Factory and Equipment Builds on Production Capacity and Quality

We have successfully delivered a £1,000,000 investment plan to increase capacity, reduce lead times and underpin quality assurance as G-DECK continues to grow.

We have experienced such high demand for our safety deck systems that we have invested in a second factory in Poland and a state-of-the-art laser fibre Kimla Power Cut machine. The investment programme will dramatically increase our output capacity, ensuring production remains cost-effective and lead times remain short as demand continues to increase.

Sales director, Ty Wilson, explains: “Demand for G-DECK, G-DECK Dual and G-DECK Lite is high because all three systems combine high safety standards with ease and speed of installation.

“We are committed to ensuring our customers receive the products they need on site on time so, as we continue to grow, we’re reinvesting in the business to keep that promise and maintain the quality standards that have made us first choice for so many construction contractors, housebuilders and scaffolding companies.”

The new factory brings our total manufacturing operations to 80,000 sq ft, along with 72,000 sq ft of office, fabrication and stockholding accommodation at our Leicester headquarters. The new Kimla Power Cut machine will enable precision cutting of metal G-Deck components up to ten times faster than before, enabling us to increase the volume of product produced, maintain short lead times and provide exacting standards of quality assurance.

“Having built a reputation for quality, service and innovation,” Ty adds, “we are now focused on how we maintain those standards while scaling up production to meet demand. The new factory and machine are now fully commissioned and we have an efficient logistics operation to bring the product to the UK market, enabling us to supply customers quickly and efficiently.”

G-DECK Business Partnership Opens up Opportunities for Scaffold Services Midlands

At G-DECK, our customers in the scaffolding sector are not just our customers; they are our business partners. We work with companies that want to invest in G-DECK systems as an alternative to birdcage and help them leverage maximum value from that investment by providing the highest possible service standards, training and project opportunities.

Scaffold Services Midlands are a great example of how we’re working with companies to help them win projects and add value to their business with our G-DECK systems. Established in 2017 by director, Rob Garbett, and his business partner, both experienced scaffolders, the company delivers scaffolding projects for both housebuilders and major contracts throughout the Midlands region.

Rob and the Scaffold Services Midlands team first came across the G-DECK system when trying to secure a project involving construction of assisted living apartments in Kidderminster.

Rob explains: “The client asked us whether we could use a decking system and suggested one of G-DECK’s competitors, but we were uncomfortable with the quality and safety the suggested system would provide. We could have opted to put forward birdcage, but the time and labour costs involved in that would have prevented our bid from being competitive. We looked around the marketplace for an alternative and came across G-DECK. We have never looked back since.”

Scaffold Services Midlands won the Kidderminster project and used the Government’s Coronavirus Business Interruption Load (CBIL) scheme to help it invest in purchasing enough G-DECK product to create up to 1500m2 of construction safety deck. The company has acquired 50% G-DECK and 50% G-DECK Dual, enabling it to utilise its existing bird cage tubing with G-DECK’s trademark robust metal decks.

“The service we’ve received from G-DECK has been fantastic,” Rob continues. “They spent a whole day on site with us to train the team and have been back for four site visits since then to check that our scaffolders are comfortable with using the system and to verify that the safety decking has been correctly installed.

“We were taken aback by how quickly we were able to install the system and had to ask G-DECK to fast track our order ahead of schedule to keep pace with activity on site. They responded quickly and were able to help us. In fact, I’ve never known any supplier to be so willing to go the extra mile to provide whatever we need.”

Part of G-DECK’s commitment to our business partners in the scaffolding sector is that we help them generate new business opportunities in return for their investment in our product and commitment to training. We were able to offer Scaffold Services Midlands an opportunity to deploy their G-DECK systems at a care home project but the company is so busy it was unable to get involved.

“Although we couldn’t pursue the opportunity this time round,” Rob continues, “it’s fantastic to be working with a company that not only commits to offering new project leads but also delivers on that promise. We really do feel that G-DECK is a company that keeps its word and does everything possible to provide the service and product we need, when we need it.

“Becoming a G-DECK business partner was definitely a good decision for us and the product itself is fantastic, there is nothing else on the market that comes close for ease of installation, safety or versatility.”

A Year of Supporting Customers and Construction Safety Innovation

It goes without saying that 2020 was a year that none of us will ever forget. But, for G-DECK, it was also a year that we will always remember for all the right reasons too. This was the year that we were able to help construction companies, housebuilders and scaffolders to drive forward progress on projects, often when they had lost time to COVID restrictions and delays.

We began 2020 in a strong position. Our core G-DECK range and innovative G-DECK light system were already a popular choice with construction companies and housebuilders. With a load capacity of 600kg/m2, G-DECK provides the safest and strongest construction safety deck available, with ease of installation that allows rapid deployment and adaptability on site, along with strength that allows materials to be loaded out straight onto the deck. We continued to see high demand from both existing and new users for both of these systems during the course of 2020, and we’re looking forward to seeing continuing growth for these ranges in 2021.

Alongside the success of our established systems in 2020, we also achieved substantial success with new products. The launch of the G-DECK Dual hybrid system has generated considerable excitement in the scaffolding sector. Designed to utilise scaffolders’ existing birdcage tubing in combination with our robust G-DECK decks and patented brackets, the G-DECK Dual system enables scaffolders to benefit from the faster installation and improved flexibility of safety decking, while leveraging their existing assets.

So many scaffolding companies have found that G-DECK Dual offers them a best of both worlds approach by reducing their investment, while enhancing their productivity and helping them win work. We have been able to support G-DECK Dual business partners by connecting them with housebuilders and projects, helping them to achieve a rapid payback period on their investment in our system.

Meanwhile, the growth of our business partner network has also meant that we’ve been able to support housebuilders and construction companies with trusted and quality assured local supply and install providers across our G-DECK, G-DECK Lite and G-DECK Dual ranges.

We also launched the G-DECK Lift Shaft Gate in 2020, enhancing site safety even further and providing hire companies with a robust and feature-packed industry-leading solution at a price that cannot be beaten. With its stable door opening and extension wing, our fast and easy to install Lift Shaft Gate prevents falls into the lift shaft, while allowing operatives to access the shaft to work. At just £470 for the gate and the extension wing, it’s created quite a buzz amongst construction professionals, health and safety managers, hire firms and scaffolding companies.

We’ve had an extremely busy year helping customers across the construction supply chain to keep projects on track and catch up after lockdown. With so many companies now insisting on G-DECK’s safety-first products, we’re expecting this year to be just as busy. We’re looking forward to extending our customer base, continuing to support our existing customers and driving innovation in construction safety throughout 2021 and maximise the opportunities during the recovery.

Want to Win New Projects? Here’s How

We know the pandemic and the lockdown have hit construction trades hard, but G-DECK has a commercial opportunity for you that could help you:

• drive revenue
• nurture new customer relationships
• diversify your services for business growth during the recovery

G-DECK is a market leader in construction load bearing systems and we have developed a unique business partnership model that allows us to introduce companies like yours to developers looking for a company to erect our systems on site. We introduce our customers in the scaffolding and construction trades to our network of housebuilders and developers, giving you a ready-made new business pipeline, alongside your own sales and business development.

We can offer you:

• Active promotion in your region to all our contacts, helping you get on the tender list and win jobs
• Preferential discounts on any G-DECK orders, no matter how big or small
• Negotiated payment terms to enable the G-DECK system to start paying for itself before full payment is due
• Free delivery, usually within 48 hours.
• Free training with a certificate of competency
• On-site support from a member of our team who can accompany you on your first installs to advise you if you need it
• Marketing support, including brochures, videos and case studies

We have a range of market-leading systems to choose from, G-DECK, G-DECK Lite and G-DECK Dual. They are all fully British & European Standards certified, enable rapid, tool-free installation by a two-man team and provide versatile access decking system designed to meet a variety of end user needs.

We’re building a national network of partners so that we can refer housebuilders and developers to a provider trained by us in their area. We’re actively looking for new partners in your area now but we restrict the number of partners per region to protect your return on investment and enable you to win business in your region without any competition from other G-DECK providers.

Sound like an opportunity that’s too good to miss? It is. Get in touch on 0116 251 0352 or email office@gdecking.com to find out more.

G-DECK Brochure

Please feel free to take a look at our latest brochure which includes all our products.

Please click on the link below

G-DECK NEW FULL RANGES BROCHURE 2021